Featured on Creative for Good

The Anti-Drink Driving campaign was featured on Creative for Good which is an initiative introduced by the World Economic Forum in collaboration with a non-profit organization called the Advertising Council and a PR and Marketing Communications agency called Ketchum.

The initiative’s objective is simple. It serves as a virtual platform, for smaller organizations to reference showcases and examples of public service advertisement campaigns, which have run and achieved its target goals.

The Anti-Drink Driving campaign was initiated in 2012 and sought to instill the notion that the best way to avoid getting caught for drunk driving, is to not drive to drink in the first place.